About

Lynette Lovelace
Owner and Visionary

“Choose Your Mood”, is the philosophy behind Lynette Lovelace’s new lifestyle brand, lifetherapy. Lovelace combined her spirit, enthusiasm for life, and 20 years of harnessing her inner gifts and created a line of luxury apothecary products inspired by the therapeutic powers of fragrance and mood. Based on the simple yet influential notion of “Choosing Your Mood,“ lifetherapy aims to encompass the various experiences of life (such as love, hardship, glory, serenity) while arousing the senses and allowing an escape from everyday life.

If you could capture the moments of your personal journal, your life, how would you go about doing that? How could you bottle the words, stage the emotion, record the memories, translate the ideas and play the dreams?

Imagine lifetherapy…

Lovelace encourages those around her to imagine their lives as a journal, keeping in mind that every soul is unique. She has relentlessly filled her journals of life with ideas, creativity, moods and inspiration. Some journals have lines that define text, others are blank and allow for limitless expression; some remain empty yet alive with thoughts, intentions and daydreams, while others explode with sketches, intricate memories and quotes of loved ones.

lifetherapy captures the very essence of what Lovelace has been journaling her whole life…. an uncanny ability to effortlessly enhance a mood, create a feeling or awaken one’s senses with all that she embraces. With past accomplishments in the luxury boutique/restaurant sector, she earned the title as a retail and product visionary. With great admiration, Lovelace has moved on through two concept properties where she equally created an ambiance and vision that most can’t dream of. At either venue, one could escape into a world where every wall and corner could lend a discovery about oneself or a hidden treasure. While sourcing the finest products along with perfectly paired food and wines her undeniable talents were all magical parts of the journal.

Her life’s work has now led her to bring the lifetherapy brand from the pages of her journal to an exciting reality. Lovelace finds beauty in life’s simple details and offers us an outlet for self expression and indulgences. Scent is a highly personal choice, as the briefest hint of a certain aroma can transport us to a completely different time and place.

Lovelace states her intentions by giving her products names of play, vacation, escape, chill, and flirt. With products ranging from everyday hand crèmes, to pulse point oils and ultra rich body crèmes with body lotion and body suds launching soon. These unexpected and lively scents correlate specifically with mood and are named in theory with how this synergy translates into fragrance. Understanding that with each new day we change our mood, Lovelace encourages us to discover that “fragrance is more than what we wear; it’s how we feel when we wear it.”

As a wife, a mother of two, and a genuine friend, Lovelace hopes to positively benefit the world around her, starting one person at a time. Her story continues, and she reminds us that “mood is a choice, your feelings are contagious, and there has never been another you. “

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